On the national holiday of Chuseok, the Church used the gospel taken from Luke (12:15-22) to remind us of the foolish rich farmer who, because he had such a great harvest, tore down his barn and built a larger one to accommodate his abundant harvest--only to be called to his reward shortly after.
The Choi family seems to exemplify the concept noblesse oblige (from those that have much, much is expected). For over 300 years, they were blessed with many material blessings and in Korean, you often hear that the wealth of a family begins to dissipate after three generations, but in the Choi family their wealth continued for over 300 years. The family is often used as a sign that material wealth when used well will bring material blessings.
The family precepts are listed as:
1) Do not take a government post higher than what is received at the primary state exam because of the problems that come with power and pride. They are asked to remember what happened in their own family with the abuse of power.
2) Do not pile up a fortune that exceeds ten thousand bags of rice.
3) During a year of bad harvests do not add to your fortune.