Also, he has five Chinese characters on the back. He made his own slogan to fit our Korean reality using the phrase 'Small is Beautiful'. His five words together mean: 'Many small things together give strength and beauty'. He refers to the book written by Ernst Friedrich Schumacher (1911-1977): Small is Beautiful: a study of economics as if people mattered. A book very popular around the world at that time.
But can small things be beautiful? Forget the beautiful, can small things survive around the large? Schumacher says yes. He proposes an economy that values people and respects the natural ecosystem, not an economy seeking mass production and mass consumption. When small things come together, a healthier, truer human-centered economy is possible. Is his claim that small things can be beautiful valid?
To have a decent gentle city that the citizens want, we need to see the city with new eyes. Citizens are the owners of the city; what we have is not given by fate but can change according to the wishes and courage of the inhabitants. The strength of each citizen is small but when they work together as masters by words and deeds strength increases.
Being the author of two books on cities he is invited to give lectures. At the end of the lectures he introduces his five-word slogan:'Many small things together give strength and beauty'.
We can divide the world's economy into two, one is a dinosaur-like economy and the other is a rabbit-like economy. If we inadvertently consume the products of large corporations and multinational giants, do you think the size of the dinosaurs will shrink? If we don't help the rabbit economies, such as village businesses, social enterprises, and cooperatives, will the rabbit economies survive among dinosaurs?
How can we make a beautiful world, a world where the strong and the weak live together; a world good in God's eyes? The professor finds the answer in small is beautiful. I believe that if many small entities are in solidarity with each other and strengthened, they can be reborn as strong and beautiful new realities.
Even if half of the population in Seoul and the metropolitan area is lost, smaller cities will benefit and need to think about how to work together with the other cities in building good public transportation and in other areas to benefit the citizens.
Grains of sand separately are weak, but when united tightly together, they are no longer weak. Smallness working together can become strong and beautiful.