Going from the Concrete to the Nebulous

In Korea placards, banners, posters can be seen everywhere. Years ago at the entrance to schools you often would see Knowledge, Virtue, and Body (Health). It was the wisdom from Confucian values that they were emphasizing. It was the Confucian holistic approach to learning: the head, heart and body. These days it has changed to: dream your dream, be part of the future and the like. The meaning is obscure but very appealing but no way as powerful and concrete as the old. We are less attracted to the here and now but rather to the vague and ambiguous. The very word virtue has almost completely disappeared. Could this also be an import from the West?