Positive And Negative Attitudes

A professor in Consumer Housing Studies gives us her thoughts on aspects of consumer living in the Catholic Peace Weekly. She asks do people spend more money when they feel good or feel bad? Some when they feel neglected spend looking for psychological rewards but most people spend more when they feel good.

Companies use this principle to open consumer wallets. A pleasant stimulus aims to be an ignition effect: a stimulus presented in the market place to work on the shoppers disposing them to spend their money.

When you are exposed to a product or brand while feeling good or uplifted by a good stimulus, your brain interprets the positive mood and motivates you to buy the product. At this time, the stimulus presented is called an ignition stimulus, it may be language, touch, taste, sight, and hearing that affects one's mood. The market regulates the ignition stimulus with positive sentiments in order to obtain a positive evaluation of the product. In the market, they try to have a good scent experienced, play some nice music, and say hello with a smile.

Temperature also acts as an ignition stimulus. In general, warmth is associated with positive and cold with negative emotions. For example, in an experiment evaluating the consumer, one group might have to wait with a warm cup of coffee, the other group with a cold cup of coffee, those with the hot cup of coffee are more positive when it comes to evaluating their subject. The same applies to the description of consumer behavior in evaluating and purchasing products or services. Researchers have found that consumers who hold warm items are more likely to evaluate the quality of the product they are buying positively and are more satisfied after purchase.

Warm and cold here are not always referring to physical temperature. Just as we divide people into warm and cold, regardless of body temperature, we have a habit of linking psychological situations with temperature, and sometimes this temperature is important. Some experiments have shown that people who experience social exclusion or are lonely perceive the same temperature lower. In a three-person trial, when two participants deliberately bullied a person, the bullied consumer perceived lower the laboratory temperature in which they stayed.

The stimulating effects of pleasant stimuli also work in human relationships. To make people feel good, the psychological temperature is more important than the high and low physical temperatures controlled by air conditioning or heaters. People in good spirits interpret certain situations more positively, are more tolerant of others' faults, and more outgoing to others.

Therefore, to be successful in interpersonal relationships, you need to make your partner feel good first. This is true in all our social surroundings. In the home, in our villages, in society, the positive always is healthier than the negative. It is always better to use a positive expression than a negative one. The Golden Rule is always the best policy.

Warmly greet and be considerate. When the spirit is high the consumers spend more money in stores and better evaluate what they've bought, not surprisingly this marketing advice disposing consumers to open their wallets is also a rule of life.  Living with a positive outlook—  is always healthier, and the wiser course, and shockingly we have to be reminded of this frequently.